It is clear what you are looking for. The key that opens the door to the new business area, or the star that helps you take on more promising projects. But before you can find the skills you are looking for, you must get a clear picture of your, and the market's, conditions.
When choosing employers, candidates take factors such as salary, immediate manager and corporate culture, into account. They have worked for your competitors for several years, for another company in your industry’s food chain or a major player in a nearby industry.
When they tell you what an attractive offer looks like, you should listen.
A Target Group analysis provides the best possible conditions for finding the skills you need by analysing:
Education, age or experience is often used to define a candidate target group. Not because these things are proven factors for success, but because these factors are the most available ones. Instead of evaluating the candidate's ability, we tend to look for “it-factors” and assume that the candidate will succeed.
We know your target group is actually bigger than you think. That candidates shouldn’t be judged on to what they have accomplished, but on what they will accomplish.
You will not find your actual market position in an industry report. Listen to what the candidates say about your specific market and adapt your offer to suit their needs.
Each department reflects its own image of the company's culture. By analysing the local working environment, we make sure the image is always attractive to candidates.
A recruitment should be profitable, not costly. We help you to put realistic expectations on your recruitment.
What skills are you looking for?
Where are you looking for it, and why? How do you communicate your offer today?
Interviews with candidates in your target market, zooming in on brand knowledge, salary statistics specific to your section of the market, and how roles are designed at your competitors.
A clear picture of the skills market and how you can maximise your current position on it.